It’s all about the small details which will set your shoes apart.

The right branded elements will bring a cohesive voice to your brand, elevate the look of your shoes or perhaps add a playful touch.

Through my work for Paul Smith I was able to consistently design and develop innovative branding details for the women’s footwear collections. Exploring ideas through different print, embroidery and other techniques across a range of applications including woven labels, zips, laces, ribbons & webbing, elastics and more to enhance the Paul Smith signature branding and seasonal prints.